Event Infrastructure
Lake A Move, Alcohol Awareness Project
Educational platform for raising awareness about alcohol consumption and driving.
- Campaign
- Awareness
- Client
- Municipality of Lecco
- Year
- 2023
- Type
- Event Infrastructure
The project
We collaborated with the Municipality of Lecco to create a platform that promotes responsible behavior and awareness about the risks of driving under the influence. The project, titled 'Lake A Move', was part of a local campaign targeting youth and nightlife areas. We managed the data flows, user interactions, and the technical coordination of field activities.
The challenge
The Municipality of Lecco needed to run an awareness campaign about the risks of driving after drinking, targeting young people in nightlife areas. There was no digital tool to support field activities, collect data, or manage the interactions happening on the ground.
Our solution
We built the digital infrastructure for the campaign, managing data collection, user interactions, and coordination between field operators and the campaign team. Everything was tracked and organized in real time.
The result
The campaign had a solid technical backbone. Field operators worked efficiently, data was collected reliably, and the municipality had a clear view of the campaign's reach and impact.
